The American-based Epoch Times recently ran a Hebrew-language piece, supposedly exposing the affectionately named “Itzik HaSini” (“Itzik the Chinese”) as an employee of China’s state media. While presenting Itzik HaSini, whose name is Xi Shiu Chi, as a secretive tool through which Beijing seeks to ‘control world opinion,’ what the piece failed to take into account was that mainstream Israeli media has been largely upfront about Itzik HaSini’s true identity and for whom he works. Itzik HaSini is a young Chinese man, working for China Radio International, who, through his YouTube videos and almost impeccable Hebrew, has won the hearts of many Israelis by showing them what life is apparently like in China. From showcasing Chinese technology to drafting into the Israeli army, for his Israeli fans Xi and his videos serve as a captivating and entertaining window into a people and culture about which they know very little. Though written in Hebrew, the Epoch article tells us more about American attitudes than it does Israeli, underscoring the differences between how China is perceived in the US and Israel. Nevertheless, with Israel and China operating in very different cultural and political contexts, the article does highlight how critical it is for Israeli audiences to better comprehend the framework in which Chinese media operates.